Key Takeaways from Day 3 at Social Media Week, Mumbai

About Social Media Week

Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.

Social Media Week, Mumbai – Day 3 at Todi Mills Social

Day 3 focused on social media for start ups and entrepreneurs.

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INNOVATIONS IN DIGITAL MARKETING – BY RADHESH KANUMURY

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Image Credit: SMW Mumbai
  • IBM’s Global Entrepreneur Program provides technology, business mentoring and go to market support to various startups.
  • Cognitive computing as a tool – Chatbots and other programs work on a similar mechanism, which begins with understanding spoken language, generating hypothesis, suggesting a solution and ability to self learn
  • IBM’s Cognitive Machine – Watson – has 10-12 various functions it can perform ranging from language, speech, image to data insights
  • Using cognitive machine, one can understand the profile, mood, tone and motive of the consumers
  • This technology can also be used for recruitments to figure out personality of the person

 

DIGITAL MARKETING FOR STARTUPS – BY SAMIT ARORA

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Samit Arora, Co-founder – Sales Panda
  • Digital Marketing is one of the cheapest tools available for start-ups
  • Art of using digital marketing is like making a perfect cocktail – you need to try things out, burn some money, before you figure out what works best for your brand
  • By 2025 internet will become like electricity and 1080p HD videos will be consumed on smartphones – video content is need for the day
  • Work on your on page SEO (good content, testimonials) and off page SEO (recommendations, getting vouched by experts)
  • Some free tools which can be used – Google Analytics, Buffer, Hootsuite, Website grader, Adwords
  • Adopt a Keyword strategy – pick up some keywords – all your blogposts should connect with those keywords – they should be in sync
  • Check where the customer gets engaged – is the reaching the website (if not, check uptime), is he bouncing off from landing page (work on your engagement, create a better visual or story), is website responsive to mobiles?
  • Tools for running an email campaign – Upwork, MailChimp, Rapportive
  • Process for Digital Marketing:
  • Assess -> Strategize -> Plan -> Implement -> Optimise

PERSONAL BRANDING SIMPLIFIED – BY KAVI ARASU

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The WHY of Personal Branding: People buy from people. It is next that people buy something else you put forward

  • By speaking about yourself in 5 minutes interaction, you open a possibility to stay connected and be open to further discussions. At that time you can talk about your products/ service, not before that
  • Your presence comes first before the efficiency / performance of your product / service

The HOW of Personal Branding: Be purposeful, programmed, serious.

  • Your online recognition on various social media platforms should be in sync with each other
  • Social media platforms are for giving, not for selling. So be aware you need to give, a lot, before anything comes back to you
  • Markets are in conversations – if people speak, there’s a market. Similarly, if there’s a market, people will speak

The WHAT of Personal Branding: Follow 1:9:90 rule of online marketing. 90% consume content, 9% curate it, 1% creates it. Be a part of 1%.

  • Begin Working out loud – share your work even before its complete and invite feedbacks and collaborations to make it even better
  • Be authentic rather than transparent – share only if it’s relevant to your audience

The WHO of Personal Branding: Richer conversations happen only with fewer people. Find out the following people (follow order of subsets) and engage in conversation with them:

  • Domain Experts
    • People who you know
      • People who share
        • People who respond

The NOW of Personal Branding: There’s no better time to begin than NOW!

 

 

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